Market Access Scout Network

Pattern: Subagent Scout | Team size: 6 agents

This team sends specialist scouts to investigate external options: Google precedents, competitor behavior, certification pathways, agency partners, and alternative ad channels. A subagent scout pattern fits because the fastest way to answer the client is to collect evidence from multiple outside sources in parallel and synthesize a practical recommendation.

Business Challenge

Sveiki, Aurimai, Lina iš Impact Advisory davė jūsų kontaktą, bet po to žiūriu, kad turiu jus ir tarp LinkedIn narių. Aš su klausimų iš Google ads pasaulio. Turime vieną klientą, kuris kaip ir nėra priskiriamas finansinių paslaugų tiekėjui, bet Google jį laiko vos ne "government services", kad teikia. Kalbu apie tai, kad norime kokioje Lenkijoje reklamuoti "įmonės steigimas Lietuvoje"; "PVM registracija Lietuvoje" ir t.t., bet viskas baigiasi ribojimu. Problema su sertifikatu tame, kad nuo spalio 5 d., kai sugriežtins taisykles, vienintelis būdas gaut sertifikatą bus atsirast valstybinės institucijos puslapyje su nuoroda į puslapį, kaip sertifikuotus paslaugos tiekėjus, bet tokių VMI sąrašų neturi, o koks Lietuvos bankas irgi neturi, nes tai nėra licenzijuota veikla. Trumpai tariant, klientas ieško ir mielai susimokėtų, jei kas galėtų padėti susitvarkyti su šiuo ribojimu, jei tai išvis įmanoma padaryti (bent jau mes teigiame, kad nelabai, bet reikia ir antros nuomonės). Gal užsiimate šituo ar nukreiptumėte pas kokį kolegą ar partnerį, kuris galėtų su tuo padėti? Ačiū už atsakymą.

Agent Roles

• Competitor Ads Scout — Research how similar providers advertise company registration, VAT registration, and tax representation services in Poland and other EU markets.
• Google Certification Scout — Investigate all available Google certification routes related to government services, official documents, financial services, and restricted verticals.
• Partner Channel Scout — Identify Google Premier Partners, policy consultants, or legal-tech advertising specialists with experience overturning similar restrictions.
• Institutional Listing Scout — Check whether Lithuanian institutions such as VMI, Registrų centras, Bank of Lithuania, or business support agencies maintain any relevant provider lists or referral pages.
• Alternative Acquisition Scout — Evaluate non-Google options such as LinkedIn Ads, SEO, content partnerships, directories, marketplaces, and retargeting that could bypass the restriction.
• Findings Synthesizer — Combine scout findings into a clear go/no-go recommendation with next steps, estimated effort, and likely success rate.

Generated Prompt

Create an agent team to investigate whether a Lithuanian business services provider can resolve or bypass Google Ads restrictions when advertising “company formation in Lithuania,” “VAT registration in Lithuania,” tax/accounting representation, and similar services to users in Poland/EU, and to produce a practical go/no-go recommendation for the client.

Project name: google_ads_lt_company_formation_restriction

Context:
A Lithuanian contact received this inquiry in Lithuanian:

“Sveiki, Aurimai,
Lina iš Impact Advisory davė jūsų kontaktą, bet po to žiūriu, kad turiu jus ir tarp LinkedIn narių. Aš su klausimų iš Google ads pasaulio. Turime vieną klientą, kuris kaip ir nėra priskiriamas finansinių paslaugų tiekėjui, bet Google jį laiko vos ne "government services", kad teikia. Kalbu apie tai, kad norime kokioje Lenkijoje reklamuoti "įmonės steigimas Lietuvoje"; "PVM registracija Lietuvoje" ir t.t., bet viskas baigiasi ribojimu. Problema su sertifikatu tame, kad nuo spalio 5 d., kai sugriežtins taisykles, vienintelis būdas gaut sertifikatą bus atsirast valstybinės institucijos puslapyje su nuoroda į puslapį, kaip sertifikuotus paslaugos tiekėjus, bet tokių VMI sąrašų neturi, o koks Lietuvos bankas irgi neturi, nes tai nėra licenzijuota veikla.

Trumpai tariant, klientas ieško ir mielai susimokėtų, jei kas galėtų padėti susitvarkyti su šiuo ribojimu, jei tai išvis įmanoma padaryti (bent jau mes teigiame, kad nelabai, bet reikia ir antros nuomonės). Gal užsiimate šituo ar nukreiptumėte pas kokį kolegą ar partnerį, kuris galėtų su tuo padėti?

Ačiū už atsakymą.”

English summary:
A client wants to advertise in Poland/EU keywords such as “company formation in Lithuania,” “VAT registration in Lithuania,” and related services. The client is not a licensed financial services provider, but Google appears to classify the ads as government services or another restricted vertical. The issue is that, after stricter rules from October 5, certification may require the advertiser to appear on an official government institution page as an authorized/certified provider. Lithuanian institutions such as VMI or the Bank of Lithuania may not maintain such lists because company formation/VAT registration assistance is not a licensed activity. The client wants to pay someone who can help fix or appeal the restriction if possible, or provide a credible second opinion if impossible.

Team pattern: Subagent Scout Network.
Use parallel specialist scouts to collect external evidence, then synthesize into a recommendation.

Core question:
Can this client realistically get Google Ads approved/certified for these services, and if not, what are the best alternatives or escalation paths?

Important constraints:
- Do not fabricate Google policy requirements, official lists, partner credentials, case studies, or precedents.
- Cite sources with URLs wherever claims depend on external facts.
- Separate confirmed facts from hypotheses and practical interpretations.
- Treat the client’s business as a non-government, non-licensed service provider helping foreign companies with Lithuanian company registration, VAT registration, tax/accounting/legal-administrative support, and representation.
- Focus on Poland as the target market, but include relevant EU/UK comparisons if useful.
- Deliver outputs in English. Include Lithuanian terms where necessary for search/query relevance.
- Every scout must list exact search queries used or recommended.
- Every scout must include confidence levels: High / Medium / Low.
- Every scout must create its output file before the Findings Synthesizer begins.

Create these agents:
1. Competitor Ads Scout
2. Google Certification Scout
3. Partner Channel Scout
4. Institutional Listing Scout
5. Alternative Acquisition Scout
6. Findings Synthesizer

Collaboration mechanics:
- Start by creating a shared project workspace at outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/
- Each scout must write its findings into its assigned markdown file.
- Scouts must not wait for each other unless a dependency is explicitly stated.
- Scouts must cross-reference likely overlaps:
  - Competitor Ads Scout must flag competitor domains that Partner Channel Scout may inspect for agency/tech clues.
  - Google Certification Scout must flag exact Google policy categories that Institutional Listing Scout must validate against Lithuanian institutions.
  - Institutional Listing Scout must flag any institution pages that could plausibly support certification to Google Certification Scout.
  - Alternative Acquisition Scout must use competitor/channel insights where available, but must complete independently if they are unavailable.
- Each scout must include a “Challenges to Assumptions” section that identifies where the initial client belief may be wrong or incomplete.
- After all scout files exist, Findings Synthesizer must read all scout outputs, challenge contradictions, and produce the final recommendation.
- Always end with a synthesis/review step that includes an executive answer, recommendation, risks, next steps, and a concise Lithuanian-language reply draft to the original inquiry.

Deliverable file list:
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/00_research_plan.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/01_competitor_ads_scout.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/02_google_certification_scout.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/03_partner_channel_scout.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/04_institutional_listing_scout.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/05_alternative_acquisition_scout.md
- outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/06_final_recommendation.md

Step 1 — Research Coordinator setup
Create outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/00_research_plan.md before scout work begins.

The file must contain exactly these sections:
1. Objective — 80-120 words.
2. Known Client Situation — bullet list of 6-10 bullets.
3. Working Hypotheses — 5-8 numbered hypotheses, including at least:
   - Google may classify these services under government documents/services or official services.
   - Certification may require a government-linked authorization page.
   - Lithuania may not have an applicable official provider list.
   - Some advertisers may be advertising via different landing-page framing or exemptions.
   - Alternative channels may be more cost-effective than a policy fight.
4. Scout Assignments — table with columns: Scout, Core Question, Output File, Dependencies.
5. Evidence Standards — 8-12 bullets defining how sources should be cited and how confidence should be marked.
6. Synthesis Criteria — bullet list covering feasibility, timeline, estimated cost/effort, likelihood of approval, compliance risk, and fallback channels.

This task must complete before any scout begins.

Step 2 — Competitor Ads Scout
Role:
Research how similar providers advertise company registration, VAT registration, tax representation, accounting, or market-entry services for Lithuania, Poland, Estonia, Latvia, and other EU jurisdictions. Identify whether competitors appear to use Google Ads, organic SEO, directories, LinkedIn, marketplaces, or alternative positioning to avoid restrictions.

Dependencies:
- Must start after 00_research_plan.md is complete.
- Must complete outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/01_competitor_ads_scout.md before Findings Synthesizer begins.
- If possible, share notable competitor domains and ad-style observations for Partner Channel Scout and Alternative Acquisition Scout.

Research targets:
- Providers advertising “company formation Lithuania,” “company registration Lithuania,” “VAT registration Lithuania,” “Lithuania tax representative,” “start business in Lithuania,” “register company in Lithuania,” and Polish equivalents:
  - “założenie firmy na Litwie”
  - “rejestracja spółki na Litwie”
  - “rejestracja VAT Litwa”
  - “firma na Litwie”
  - “księgowość Litwa”
- Compare with Estonia/Latvia/Poland keywords because advertisers may face similar restrictions.
- Look for visible Google Sponsored results if accessible, but also analyze competitor landing pages, SEO pages, and ad-like positioning.

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/01_competitor_ads_scout.md

Required structure:
1. Executive Summary — 120-180 words.
2. Search Method — include 12-20 exact search queries, regions/languages considered, and any limitations.
3. Competitor Table — at least 10 rows if available. Columns:
   - Provider / Domain
   - Jurisdiction promoted
   - Services promoted
   - Channel observed (Google Ads / SEO / directory / LinkedIn / unknown)
   - Landing-page framing
   - Any compliance or authority claims
   - Notes for this client
   - Source URL
4. Patterns Observed — 6-10 bullets.
5. Potential Workarounds Seen in Market — 4-8 bullets. Distinguish confirmed vs speculative.
6. Red Flags — 4-8 bullets on tactics that may violate policy or create account risk.
7. Challenges to Assumptions — 4-6 bullets.
8. Inputs for Other Scouts — bullet list naming domains, pages, or angles Partner Channel Scout and Alternative Acquisition Scout should inspect.
9. Confidence Assessment — High/Medium/Low with 80-120 word rationale.

Step 3 — Google Certification Scout
Role:
Investigate all applicable Google Ads policy and certification routes related to government services, official documents, restricted verticals, financial services, local services, public-sector services, business registration, tax/VAT help, and third-party providers. Determine whether certification is possible, what evidence Google may require, and whether the client’s issue can be appealed.

Dependencies:
- Must start after 00_research_plan.md is complete.
- Must complete outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/02_google_certification_scout.md before Institutional Listing Scout finalizes its implications and before Findings Synthesizer begins.
- Must provide exact policy names/categories and URLs for Institutional Listing Scout to validate against Lithuanian institutions.

Research targets:
- Google Ads policies on government documents and official services.
- Google Ads restricted businesses/certifications.
- Financial services verification in the EU/Poland/Lithuania, if relevant.
- Government services certification changes around October 5, if verifiable.
- Third-party providers, authorized providers, and requirements to be listed on an official government website.
- Appeal processes for misclassification and policy manager escalation.
- Distinction between “government services,” “official documents,” “legal services,” “financial services,” and “business services.”

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/02_google_certification_scout.md

Required structure:
1. Executive Summary — 150-220 words.
2. Relevant Google Policy Map — table with columns:
   - Policy / Certification
   - What it covers
   - Why it may apply here
   - Required proof or eligibility
   - Source URL
   - Confidence
3. Certification Route Analysis — for each plausible route, include:
   - Eligibility requirements
   - Application path or form, if known
   - Evidence required
   - Likely fit for this client
   - Estimated chance of success: High / Medium / Low
4. October 5 Rule Change Check — 120-220 words. State whether the date/change was verified, what changed, and source URLs. If not verified, say so.
5. Misclassification Appeal Strategy — 6-10 concrete steps, including what screenshots, landing-page edits, business registration evidence, disclaimers, and support channels to prepare.
6. Landing Page Compliance Recommendations — 8-12 bullets to reduce government-service confusion.
7. Questions for Google Support or a Specialist Partner — 8-12 exact questions.
8. Challenges to Assumptions — 4-6 bullets.
9. Inputs for Institutional Listing Scout — exact Lithuanian institutions/types of pages that could matter.
10. Confidence Assessment — High/Medium/Low with 80-120 word rationale.

Step 4 — Partner Channel Scout
Role:
Identify credible Google Premier Partners, Google Ads policy consultants, legal-tech marketing agencies, compliance consultants, or EU digital advertising specialists who may have experience with restricted verticals, certification, disapproval appeals, or government-services misclassification. Focus on Lithuania, Poland, Baltics, EU, and UK. Include possible referral options, not just agencies.

Dependencies:
- Must start after 00_research_plan.md is complete.
- Must review outputs from Competitor Ads Scout if available, but do not wait indefinitely; complete independently.
- Must complete outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/03_partner_channel_scout.md before Findings Synthesizer begins.

Research targets:
- Google Premier Partners in Lithuania, Poland, Baltics, EU.
- Agencies mentioning Google Ads policy appeals, disapproved ads, restricted verticals, financial services verification, legal services marketing, government services advertising.
- Independent Google Ads consultants with compliance/policy experience.
- Legal-tech or company-formation marketing specialists.
- Communities/forums where similar cases are escalated.

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/03_partner_channel_scout.md

Required structure:
1. Executive Summary — 120-180 words.
2. Search Method — include 10-16 exact search queries and directories used.
3. Candidate Partner Table — at least 8 rows if available. Columns:
   - Name
   - Type
   - Geography
   - Relevant expertise signal
   - Evidence/source URL
   - Why they may help
   - Caveats
   - Priority: A/B/C
4. Outreach Shortlist — top 3-5 candidates with:
   - Recommended first-contact message angle
   - Exact questions to ask
   - Expected deliverable to request
5. Escalation Paths — 5-8 bullets covering Google support, Premier Partner channels, policy appeal, legal/compliance review, and account structure review.
6. Partner Due Diligence Checklist — 8-12 bullets.
7. Challenges to Assumptions — 4-6 bullets.
8. Confidence Assessment — High/Medium/Low with 80-120 word rationale.

Step 5 — Institutional Listing Scout
Role:
Check whether Lithuanian institutions or quasi-official bodies maintain relevant provider lists, authorization pages, referral pages, regulated-activity registers, or partner directories that could support a Google certification requirement. Determine whether the client can plausibly appear on such a page.

Dependencies:
- Must start after 00_research_plan.md is complete.
- Must incorporate exact policy categories and institution targets from Google Certification Scout before finalizing implications.
- Must complete outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/04_institutional_listing_scout.md before Findings Synthesizer begins.

Institutions and sources to check:
- VMI / State Tax Inspectorate: VAT registration assistance, tax representative rules, intermediaries, authorized representatives.
- Registrų centras / Centre of Registers: company formation intermediaries, e-services, authorized representatives, powers of attorney, service providers.
- Bank of Lithuania: financial market participant lists, if Google misclassifies as financial services.
- Ministry of Economy and Innovation, Enterprise Lithuania / Innovation Agency Lithuania, business support agencies.
- e-Residency or govtech/business migration resources if relevant.
- Lithuanian Bar Association, Chamber of Notaries, Chamber of Auditors, accounting bodies, if legal/accounting representation overlaps.
- EU or Polish official business/investment portals referencing Lithuanian service providers.

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/04_institutional_listing_scout.md

Required structure:
1. Executive Summary — 150-220 words.
2. Institution Check Table — at least 10 rows if available. Columns:
   - Institution / body
   - Relevant activity area
   - Relevant page/register/list found?
   - Could a private company be listed?
   - Would it likely satisfy Google?
   - Source URL
   - Confidence
3. Possible Listing/Proof Options — 5-10 bullets, ranked by plausibility.
4. Dead Ends / Non-Applicable Registers — 5-10 bullets explaining why they probably do not help.
5. Tax Representative and VAT-Specific Findings — 150-250 words.
6. Company Formation / Registrų Centras Findings — 150-250 words.
7. Financial Services Misclassification Findings — 100-180 words.
8. Challenges to Assumptions — 4-6 bullets.
9. Inputs for Final Recommendation — bullet list of what is and is not realistically possible.
10. Confidence Assessment — High/Medium/Low with 80-120 word rationale.

Step 6 — Alternative Acquisition Scout
Role:
Evaluate non-Google or lower-policy-risk acquisition options to reach Polish/EU customers seeking Lithuanian company formation, VAT registration, accounting, tax representation, and market-entry help. Include channel strategy, expected speed, compliance risks, and whether Google can still be used for brand/remarketing/content instead of restricted service keywords.

Dependencies:
- Must start after 00_research_plan.md is complete.
- Must review Competitor Ads Scout if available, but complete independently if needed.
- Must complete outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/05_alternative_acquisition_scout.md before Findings Synthesizer begins.

Channels to evaluate:
- SEO in Polish and English.
- LinkedIn Ads and organic LinkedIn outreach.
- Meta Ads if relevant for entrepreneurs/SMEs.
- Bing/Microsoft Ads.
- Polish business/accounting/legal directories.
- Marketplaces and startup/company formation platforms.
- Partnerships with Polish accounting firms, tax advisors, law firms, relocation consultants, and e-commerce agencies.
- Webinars, lead magnets, comparison guides, and content partnerships.
- Retargeting that avoids restricted claims.
- Google Ads for safer terms: brand, informational content, accounting services, consultation, market entry advisory, if policy-compliant.

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/05_alternative_acquisition_scout.md

Required structure:
1. Executive Summary — 120-180 words.
2. Channel Evaluation Table — at least 10 rows. Columns:
   - Channel
   - Target audience fit
   - Speed to leads
   - Estimated effort/cost level: Low/Medium/High
   - Policy/compliance risk
   - Recommended first experiment
   - KPI
   - Confidence
3. Polish Market Acquisition Angles — 8-12 bullets including Polish keyword/theme examples.
4. 30-Day Test Plan — week-by-week plan with budget split assumptions and deliverables.
5. 90-Day Growth Plan — month-by-month plan.
6. Google-Lite Strategy — 6-10 bullets on how Google might still be used safely.
7. Partnership Targets — 8-12 examples/categories with outreach angle.
8. Challenges to Assumptions — 4-6 bullets.
9. Confidence Assessment — High/Medium/Low with 80-120 word rationale.

Step 7 — Findings Synthesizer
Role:
Synthesize all scout findings into a practical, client-ready recommendation. Decide whether the likely answer is:
A. Pursue Google certification directly;
B. Pursue appeal/misclassification correction first;
C. Hire a specialist partner for a bounded diagnostic;
D. Stop trying to force restricted Google Ads and shift acquisition channels;
E. Hybrid approach.

Dependencies:
- Must not start until all five scout files are complete:
  - outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/01_competitor_ads_scout.md
  - outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/02_google_certification_scout.md
  - outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/03_partner_channel_scout.md
  - outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/04_institutional_listing_scout.md
  - outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/05_alternative_acquisition_scout.md
- Must explicitly resolve contradictions among scouts.
- Must challenge the strongest pro-Google argument and the strongest anti-Google argument before finalizing.
- Must end the whole project with a synthesis/review step.

Output file:
outputs/agent_teams_demo/google_ads_lt_company_formation_restriction/06_final_recommendation.md

Required structure:
1. Executive Answer — 150-220 words. Give a clear go/no-go/hybrid recommendation and likely success rate.
2. Situation Recap — 6-10 bullets in plain language.
3. Evidence Summary — table with columns:
   - Finding
   - Source scout
   - Evidence strength
   - Implication
4. Feasibility Decision — choose one of A/B/C/D/E above and justify in 250-400 words.
5. Likelihood of Success — include percentage ranges for:
   - Direct certification
   - Misclassification appeal
   - Landing-page/account restructuring
   - Specialist partner escalation
   - Alternative channels generating qualified leads within 90 days
6. Recommended Action Plan — split into:
   - Next 48 hours
   - Next 7 days
   - Next 30 days
   - Next 90 days
   Each section must include 3-6 actions.
7. Google Appeal / Diagnostic Packet — checklist of 12-18 items the client should prepare.
8. Landing Page and Messaging Changes — 10-15 concrete edits to reduce policy risk.
9. Partner Recommendation — identify whether to contact partners, what budget/brief to set, and what result to demand. Include top 3 partner/contact categories from Partner Channel Scout.
10. Alternative Acquisition Plan — summarize the best 3-5 non-Google channels and first tests.
11. Risks and Watchouts — 8-12 bullets.
12. Assumptions Tested — table with columns:
   - Original assumption
   - Confirmed / challenged / unknown
   - Evidence
   - Practical consequence
13. Contradictions Resolved — 4-8 bullets explaining how conflicting evidence was interpreted.
14. Final Recommendation for Consultant — 120-180 words explaining what Aurimas should tell the referrer/client.
15. Lithuanian Reply Draft — 180-260 words in Lithuanian, polite and practical, answering the original inquiry. It must say whether this is likely solvable, whether a second opinion/diagnostic is possible, and what next information is needed.
16. Review Checklist — 8-12 bullets confirming:
   - All scout files were reviewed.
   - Sources are cited.
   - Claims are separated from assumptions.
   - No guaranteed approval is promised.
   - The recommendation is actionable.
   - The Lithuanian reply draft is included.

Quality bar:
- Be direct and practical. The client needs to know whether paying someone is worth it.
- Do not present “find a government page” as possible unless a concrete institution/listing route exists.
- Do not recommend policy evasion or cloaking.
- Prefer bounded next steps: diagnostic, appeal, landing-page cleanup, partner escalation, and backup channel tests.
- Include specific evidence and URLs from scouts.
- If evidence is weak or unavailable, say so and lower confidence.
- The final recommendation must be suitable to send internally to a senior consultant before replying to the client.

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