Pattern: Sequential Pipeline | Team size: 5 agents
Komanda sukurta kaip nuoseklus „go-to-market“ konvejeris: nuo pirkėjo profilio ir pasiūlymo suformavimo iki kanalų plano ir pardavimo skriptų. Toks formatas tinka prabangiam NT, nes reikia vienos aiškios strateginės linijos, disciplinuotos žinučių kontrolės ir nuoseklaus pirkėjo kelio (nuo privataus susidomėjimo iki uždarymo).
Bellini ir Vandens formos yra labai brangus ir prabangus NT projektai. Man reikia geriausiu pasaulio praktiku kaip parduoti prangius ir prabangius NT projektus, kurie orientuoti i top 1% - top 5% turtingiausiu lietuvoz zmoniu. ir strategijos marketingo sprendimams
Create an agent team to build a world-class go-to-market and sales system for selling ultra-premium residential real estate projects “Bellini” and “Vandens formos” in Lithuania to the top 1%–5% wealthiest buyers, with concrete marketing strategy, channel plan, partnerships, and sales playbooks.
PROJECT CONTEXT (read carefully; use throughout)
- Projects: Bellini and Vandens formos (very expensive, luxury/prabangus NT). Assume high ticket price, low volume, high discretion, long consideration cycles.
- Target: Top 1%–5% wealthiest people in Lithuania (HNWI/UHNWI + aspirational top 5%).
- Objective: Provide best global practices adapted to Lithuania; define segmentation, positioning, messaging/storytelling, channel/partnership plan, and a full sales process with scripts.
- Constraints: Luxury requires discretion, trust, social proof, controlled scarcity, impeccable experience, tight message discipline. Avoid mass-market tactics and performance-marketing clichés.
- Output language: Lithuanian (LT). Use some commonly accepted EN terms only when standard in luxury/real estate (e.g., HNWI, UHNWI, private banking), but keep the document predominantly LT.
- No fabricated “facts” about Bellini/Vandens formos specifics. If something is unknown, state assumptions explicitly and propose what to verify. Provide modular templates that the team can fill with real project data.
- Time horizon: produce a 90-day launch sprint plan plus 12-month steady-state.
TEAM DESIGN (Sequential Pipeline; strict dependencies)
Agents execute in order. Each agent:
- Reads all previous outputs before starting.
- Adds a short “Assumptions & Open Questions” section.
- Shares “Key Hand-off Notes” for the next agent (bullet list of what must be reused).
- Challenges at least 3 assumptions from prior agents (politely, with alternatives).
Agents:
1) ICP & HNWI Segmentavimo Strategas
2) Vertės Pasiūlymo ir Pozicionavimo Architektas
3) Prekės Žinutės ir Storytelling Kūrybininkas
4) Kanalų ir Partnerystių Planavimo Vadovas
5) Pardavimo Operacijų ir Derybų Inžinierius
COLLABORATION MECHANICS (mandatory)
- Create a shared “Insights Ledger”: every agent must append 8–15 bullets of key insights, pitfalls, and “do/don’t” luxury rules into a single rolling file (path below). Each bullet must be tagged with: [ICP], [POS], [MSG], [CH], [SALES], or [SYN].
- “Red Team moments”: Agents 2–5 must include a subsection “Red Team: kas neveiks Lietuvoje” with 5 bullets each, proposing mitigations.
- Consistency control: Each agent must keep terminology consistent (same segment names, same promise language, same tone guidelines). If renaming is necessary, document it explicitly in the hand-off.
OUTPUT FILES (exact paths; must be created)
Use this project_name exactly: bellini-vandens-luxury-gtm
Create these files:
1) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/00_insights_ledger.md
2) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/01_icp_segments.md
3) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/02_positioning_value.md
4) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/03_messaging_storytelling.md
5) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/04_channels_partnerships.md
6) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/05_sales_playbook.md
7) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/06_90day_12mo_execution_plan.md
8) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/07_synthesis_master_strategy.md
GLOBAL STRUCTURE REQUIREMENTS (apply to all docs)
- Start each file with:
- Title
- “Versija: v1.0”
- “Data: YYYY-MM-DD”
- “Skirta: Bellini ir Vandens formos komandai (marketingas + pardavimai)”
- Use clear headings (H2/H3), numbered lists for processes, and tables where helpful.
- Every file must include:
- “Prielaidos” (3–8 bullets)
- “Atviri klausimai patikslinimui” (5–12 questions)
- “Rizikos ir kaip valdysime” (5–10 bullets)
- “Key Hand-off Notes kitam agentui” (6–12 bullets)
AGENT 1 — ICP & HNWI Segmentavimo Strategas
Dependency: Start first. Must complete before Agent 2 begins.
Create:
A) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/00_insights_ledger.md
- Initialize with exactly 12 bullets tagged [ICP]. Focus on luxury buyer behavior, privacy, trust, gatekeepers, and Lithuania-specific considerations.
- Add a short “Ledger rules” section: how future agents append bullets.
B) outputs/agent_teams_demo/bellini-vandens-luxury-gtm/01_icp_segments.md (target length: 1,400–1,900 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. Tikslinės auditorijos rėmai: top 1% vs top 5% Lietuvoje (define with proxies; no fake stats; propose how to estimate)
3. Segmentų žemėlapis (table): 6–8 segments with:
- Segmento pavadinimas (LT)
- Turto šaltinis/profesija (pvz., verslo savininkai, C-level, investuotojai, paveldėtojai, diaspora, šeimos biurai)
- Pagrindinis motyvas (statusas, privatumas, šeima, investicija, „legacy“, komfortas)
- Pirkimo trigeriai (3–5)
- Barjerai/baimės (3–5)
- Sprendimo dalyviai (spouse, patarėjai, private banker, teisininkas)
- Pageidaujamas kontaktavimo būdas (discreet)
4. “Pirkėjo kelias” luxury NT: 7 etapų schema nuo “tylus interesas” iki “uždarymas” (each stage: goal, content/experience needed, risk)
5. Gatekeepers ir influenceriai: kas realiai atveda prie pirkimo (private bankers, concierge, lawyers, architects, brokers). Provide a prioritization list (Top 10).
6. Ką reiškia “geras lead’as” šiam segmentui: kvalifikacijos kriterijai (BANT is not enough; propose luxury criteria)
7. Red Team (Agent 1 optional): 5 bullet pitfalls (e.g., mass reach, price talk too early)
8. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes
AGENT 2 — Vertės Pasiūlymo ir Pozicionavimo Architektas
Dependency: Must read 00_insights_ledger.md and 01_icp_segments.md. Must complete before Agent 3 begins.
Also append 10–14 new bullets tagged [POS] into the ledger.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/02_positioning_value.md (target length: 1,500–2,100 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. Pozicionavimo principai prabangiam NT (global best practices, adapted to LT): 7–10 principles
3. Bellini vs Vandens formos: portfelio architektūra
- Define “brand architecture” options (branded house vs house of brands) and recommend one
- Create a “when to sell which project” decision grid
4. Vertės pasiūlymo konstrukcija (per segmentus)
- For top 4 segments from Agent 1: provide a Value Proposition Canvas-style summary (jobs/pains/gains -> promises)
5. Kainos logika prabangai (be konkrečių skaičių)
- Explain price signaling, anchoring, package strategy, and “price integrity”
- Define 4 pricing/offer packages (e.g., Signature, Collector, Family, Investor) with inclusions (services/experience), not discounts
6. “Reason-to-believe” sistema
- Provide 12–18 proof points categories (architecture, materials, privacy, services, developer credibility, warranties, ESG, security)
- For each category: what evidence to collect (documents, photos, third-party validations)
7. Red Team: kas neveiks Lietuvoje (5 bullets + mitigation)
8. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes
AGENT 3 — Prekės Žinutės ir Storytelling Kūrybininkas
Dependency: Must read files 00–02. Must complete before Agent 4 begins.
Append 10–14 new bullets tagged [MSG] into the ledger.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/03_messaging_storytelling.md (target length: 1,700–2,400 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. Tonas ir stilistika (Luxury voice)
- 10 “Do” and 10 “Don’t” rules (LT)
- Banned phrases list (at least 12), and preferred alternatives
3. Brand narrative / Manifestas
- Write 1 manifesto (220–320 words) suitable for a brochure opening
4. Key messages system
- Create: 1 core promise, 4 supporting pillars, 12 message bullets
- Map each pillar to proof points from Agent 2
5. Micro-stories (selling moments)
- Create 8 micro-stories (60–90 words each) for different buyer triggers (privacy, legacy, family, design, location, status, investment confidence, service)
6. Visual direction (text-only guidance)
- Mood keywords, composition rules, photography guidelines, color/material cues (no images, but specific)
7. Content system by funnel stage
- Table: stages (from Agent 1) × assets (brochure, short film, private deck, architect note, security brief, concierge menu, etc.)
8. Red Team: kas neveiks Lietuvoje (5 bullets + mitigation)
9. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes
AGENT 4 — Kanalų ir Partnerystių Planavimo Vadovas
Dependency: Must read files 00–03. Must complete before Agent 5 begins.
Append 10–14 new bullets tagged [CH] into the ledger.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/04_channels_partnerships.md (target length: 1,600–2,200 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. Kanalų strategija prabangiam NT (principai + ko vengti): 10 bullets
3. Kanalų miksas (prioritized)
- Owned: showroom/private suite, private site area, invite-only newsletter
- Earned: PR with prestige outlets, architecture awards, curated interviews
- Paid (ribota): ultra-targeted placements, zero “lead forms” recommendation unless justified
- Partner: private banking, wealth managers, law firms, luxury auto, yachting, premium travel, art galleries
Provide a table with: channel, purpose, target segment(s), KPI, risks, operator notes.
4. Partnerystių planas (core deliverable)
- Create a “Partner Playbook” outline:
- 12 partner categories
- For each: value exchange, intro script angle, compliance/privacy notes, expected lead quality
- Create a target list template (not real names) and scoring model (0–100) with criteria
5. Privatūs renginiai ir patirtys
- Design 6 event concepts (each: audience, host/partner, theme, flow agenda, exclusivity mechanism, follow-up protocol)
6. Lead capture and privacy
- Define “white-glove” data handling approach, consent, minimal tracking, CRM hygiene
7. Red Team: kas neveiks Lietuvoje (5 bullets + mitigation)
8. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes
AGENT 5 — Pardavimo Operacijų ir Derybų Inžinierius
Dependency: Must read files 00–04. Must complete before synthesis begins.
Append 10–14 new bullets tagged [SALES] into the ledger.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/05_sales_playbook.md (target length: 2,000–2,700 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. Pardavimo principai prabangiam NT (10 bullets)
3. Pardavimo proceso pipeline (nuo intro iki uždarymo): 8 stages
- For each stage: objective, owner (role), entry/exit criteria, required assets, common failure modes
4. Kvalifikacija (HNWI)
- Create a 2-layer qualification model:
- Layer A: “Fit” (needs, timeline, decision structure)
- Layer B: “Ability & seriousness” (without being insulting)
- Provide a question bank: 20 questions grouped by theme
5. Private viewing protokolas (white-glove)
- Step-by-step run-of-show (before/during/after)
- Security and discretion checklist
- Hospitality/concierge checklist
6. Objection handling (prabangos kontekstas)
- Provide 12 objections with:
- What it really means
- Bad response (anti-pattern)
- Recommended response script (LT, 80–140 words each)
7. Pasiūlymų paketai ir derybos
- How to use packages from Agent 2 without discounting
- Concessions menu (non-price levers): services, timing, customization, storage/parking, management, interior options
8. Uždarymo scenarijai
- 3 closing paths (fast-track, standard, committee/partners)
- Legal/financial coordination checklist (roles; not legal advice)
9. Red Team: kas neveiks Lietuvoje (5 bullets + mitigation)
10. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes
EXECUTION PLAN AGENT (run after Agent 5; can be handled by Agent 5 continuing or a “shared” step)
Dependency: Must read files 00–05.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/06_90day_12mo_execution_plan.md (target length: 1,300–1,800 words)
Include these sections exactly:
1. Santrauka (120–180 žodžių)
2. 90 dienų sprintas (week-by-week plan)
- Table with Week 1–12: goals, deliverables, owner role, dependencies, KPI
3. 12 mėn. planas (quarter-by-quarter)
- Q1–Q4 themes, channel focus, partnership milestones, event cadence
4. KPI sistema (luxury-appropriate)
- Define 12 KPIs across: awareness (prestige), engagement (private), pipeline (quality), experience (NPS-like), conversion
5. Resourcing & operating rhythm
- Weekly meeting agenda, CRM discipline, feedback loops from sales to marketing
6. Prielaidos / Atviri klausimai / Rizikos / Key Hand-off Notes (for synthesis)
FINAL SYNTHESIS / REVIEW STEP (mandatory; last)
Dependency: Must read files 00–06. Must be consistent; resolve conflicts; tighten into one master strategy. Append 8–12 bullets tagged [SYN] into ledger.
Create outputs/agent_teams_demo/bellini-vandens-luxury-gtm/07_synthesis_master_strategy.md (target length: 1,600–2,300 words)
Structure exactly:
1. Vieno puslapio strategijos santrauka (max 320 words)
2. Kas parduodame (pozicionavimas) ir kam (ICP) — 2 concise tables
3. Pirkėjo kelias + patirtys (condensed)
4. Kanalai ir partnerystės (Top 8 bets) + kodėl
5. Pardavimo sistema (pipeline + 5 non-negotiables)
6. Rizikų registras (top 10) su mitigacijomis
7. “Next 10 actions” checklist (10 items, each: owner role + due date relative to Day 1)
8. Kokybės kontrolės checklist
- Message consistency
- Privacy/compliance
- Experience standard
- Price integrity
9. Review: kur agentai nesutiko ir kaip nusprendėme
10. Atviri klausimai, kuriuos privaloma patikslinti su projekto komanda (10–15)
QUALITY BAR (apply to everything)
- Make recommendations implementable: scripts, tables, checklists, decision grids.
- Keep luxury tone: precise, discreet, confident; avoid hype.
- Lithuania adaptation: acknowledge market size, network effects, reputation dynamics, and privacy sensitivity.
- No fluff. No generic “do social media” advice unless it is specifically constrained and luxury-appropriate.
BEGIN NOW
Execute the sequential pipeline, creating each file at the specified path, honoring dependencies, appending to the shared ledger as instructed, and ending with the synthesis/review step.
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