Pattern: Sequential Pipeline | Team size: 5 agents
Moves from strategy to execution in a clear handoff sequence to ensure the campaign stays coherent end-to-end. This works well for a launch because each stage (positioning, creative, channel plan, production, measurement) depends on validated outputs from the previous step.
Launch a marketing campaign for a new mobile fitness app
Create an agent team to launch a marketing campaign for a new mobile fitness app using the “Launch Assembly Line” sequential pipeline. Your goal is to produce a coherent, end-to-end launch plan from strategy through measurement, with strict stage-gated handoffs. Write outputs to the exact file paths specified below.
PROJECT NAME (use in file paths): mobile_fitness_app_launch
GLOBAL CONTEXT (all agents must use)
- Product: New mobile fitness app (iOS + Android) offering guided workouts, habit building, and progress tracking. Assume freemium with a 7-day trial leading to subscription.
- Primary goal: Drive high-quality installs and convert to paid subscriptions within 14 days.
- Secondary goals: Build brand awareness in fitness-curious audiences; establish a repeatable acquisition + experimentation machine.
- Assumptions (treat as starting points; challenge where needed):
- Target markets: US, UK, CA, AU (English-first).
- Primary acquisition channels likely include Meta, TikTok, Google UAC/Apple Search Ads, influencers/UGC, email + push for trial conversion.
- Constraints: No existing brand equity; launch timeline 6 weeks; lean team; need performance-friendly creative.
- Collaboration mechanics (mandatory):
- Each agent must (1) read the previous agent’s output file(s) before starting, (2) quote at least 3 specific inputs from prior stages that they are using, and (3) list “Open Questions / Risks to Resolve” for the next agent.
- Each agent must include a section titled “Challenges / Counterpoints” where they critique assumptions from prior work and propose at least 2 alternatives.
- If an agent changes a prior decision (e.g., target segment, value prop, KPI definition), they must document it under “Proposed Revisions to Prior Stage” and explicitly notify downstream agents in their handoff section.
- Output rules:
- All deliverables must be in Markdown.
- Use clear headings and bulleted lists where appropriate.
- Be hyper-specific: provide example copy, concrete budgets, and measurable KPIs—avoid generic advice.
- Define acronyms on first use.
SEQUENCE + STAGE GATES (do not start a stage until the prior stage’s deliverable is complete)
1) Market & Audience Strategist -> 2) Messaging & Brand Copy Lead -> 3) Creative Director (Performance) -> 4) Growth Channel Planner -> 5) Analytics & Experimentation Lead -> Final Synthesis/Review
- Dependencies:
- Stage 1 must complete before Stage 2 begins.
- Stage 2 must complete before Stage 3 begins.
- Stage 3 must complete before Stage 4 begins.
- Stage 4 must complete before Stage 5 begins.
- Stage 5 must complete before Final Synthesis begins.
AGENT 1: Market & Audience Strategist
Task: Define target segments, key pain points, competitive positioning, and the core value proposition for the fitness app.
Input: Global context only (no prior files).
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/01_market_audience_strategy.md
Required structure (use these exact headings):
1. Executive Summary (120–180 words)
2. Market Landscape (250–350 words)
- Include 6–10 competitor archetypes (e.g., boutique class apps, strength programs, habit trackers).
- Provide a differentiation table with 5 columns: Archetype, Typical Promise, Typical Pricing, Weakness, Opportunity for Us.
3. Target Segments (3–5 segments)
- For each segment, include:
- Segment Name
- Who They Are (40–60 words)
- Jobs-to-be-Done (JTBD) statement
- Top 5 Pain Points (bullets)
- Trigger Events (bullets)
- Top Objections (bullets)
- “What success looks like in 14 days” (bullets)
4. Positioning
- Positioning statement (1–2 sentences)
- 3 primary differentiators + proof points
- 3 “We are NOT…” guardrails
5. Core Value Proposition
- One-liner (max 18 words)
- 3 benefit pillars (with 2 feature proof points each)
6. Risks, Unknowns, and Validation Plan
- 6–10 questions to validate + how to validate each within 2 weeks
7. Handoff to Messaging & Brand Copy Lead
- Non-negotiables (bullets)
- Flex areas (bullets)
- Open Questions / Risks to Resolve (bullets)
8. Challenges / Counterpoints
- Critique at least 3 common fitness app assumptions and propose alternatives.
AGENT 2: Messaging & Brand Copy Lead
Dependency: Must read outputs/agent_teams_demo/mobile_fitness_app_launch/01_market_audience_strategy.md before starting.
Task: Create the message architecture, taglines, and conversion-focused copy for ads, landing pages, and app store listings.
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/02_messaging_brand_copy.md
Required structure:
1. Inputs Used from Stage 1 (quote at least 3 specifics)
2. Message Architecture
- Brand Promise (1 sentence)
- Reason to Believe (3 bullets)
- 3 Audience-Specific Value Angles (map to 3 segments from Stage 1)
- Objection Handling Map (at least 6 objections -> response copy)
3. Taglines & Hooks
- 12 taglines (max 8 words each)
- 24 ad hooks (max 12 words each), labeled by segment + angle
4. Landing Page Copy (mobile-first)
- Hero: 5 headline options + 5 subhead options
- Benefits section: 6 benefit bullets (max 12 words each)
- Social proof section: 6 testimonial templates (with bracket placeholders)
- FAQ: 10 questions + concise answers (20–45 words each)
- CTA options: 10 variants
5. App Store Listing Copy
- App name ideas (5)
- Subtitle options (10, max 30 characters each—approximate okay)
- Short description (3 versions, 80–100 words)
- “What’s New” template (1)
- Keywords list (30–40 keywords; comma-separated)
6. Paid Ad Copy Sets
- Meta: 10 primary texts (90–150 chars), 10 headlines (25–40 chars), 10 descriptions (20–30 chars)
- TikTok: 10 captions (max 80 chars) + 10 opening-line scripts (max 10 words)
- Google/Apple Search Ads: 20 text variations (max 30 chars each)
7. Proposed Revisions to Prior Stage (if any; otherwise state “None”)
8. Handoff to Creative Director (Performance)
- Creative implications (bullets)
- Must-test messages (bullets)
- Open Questions / Risks to Resolve (bullets)
9. Challenges / Counterpoints
- Identify at least 2 messaging risks (e.g., sameness, overpromising) and provide mitigations.
AGENT 3: Creative Director (Performance)
Dependency: Must read Stage 1 and Stage 2 files before starting.
Task: Translate messaging into creative concepts and asset requirements optimized for mobile-first performance channels.
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/03_creative_performance_concepts.md
Required structure:
1. Inputs Used from Stages 1–2 (quote at least 3 specifics)
2. Creative Strategy for Performance
- Channel-specific creative principles (Meta, TikTok, UAC/ASA, Influencer/UGC)
- 6 “Creative Do’s” + 6 “Creative Don’ts”
3. Concept Matrix (minimum 12 concepts)
- Table with columns: Concept Name, Target Segment, Key Hook, Storyboard (5 beats), Proof/Feature Moment, CTA, Primary Channel, KPI it should move
4. UGC Script Pack
- 8 UGC scripts (20–30 seconds each) with:
- Hook line
- On-screen text plan
- Spoken script
- B-roll suggestions
- CTA
5. Static + Motion Asset Requirements
- Static: 12 specs (formats/sizes) + what message each carries
- Video: 10 specs + recommended lengths + first-2-seconds requirements
6. Creative Testing Plan (pre-channel)
- 8 hypotheses (creative variable -> expected outcome)
- 2-week iteration cadence with decision rules
7. Proposed Revisions to Prior Stage (if any; otherwise “None”)
8. Handoff to Growth Channel Planner
- Asset checklist by channel (bullets)
- Production priorities (P0/P1/P2)
- Open Questions / Risks to Resolve (bullets)
9. Challenges / Counterpoints
- Push back on at least 2 messaging choices and propose alternative executions.
AGENT 4: Growth Channel Planner
Dependency: Must read Stages 1–3 files before starting.
Task: Build the channel mix, budget allocation, flighting plan, and targeting approach across paid, owned, and earned media.
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/04_growth_channel_plan.md
Required structure:
1. Inputs Used from Stages 1–3 (quote at least 3 specifics)
2. Launch Objectives & Funnel Targets
- Define funnel stages (Awareness -> Install -> Trial -> Subscribe)
- Target metrics (initial benchmarks + 6-week goals) for each stage
3. Channel Mix & Rationale
- Paid, Owned, Earned sections
- For each channel: role, audience, key creatives, landing destination, measurement notes
4. Budget & Allocation
- Provide a 6-week budget plan with:
- Total budget scenario A: $50k
- Total budget scenario B: $150k
- Allocation table by week and channel (must include Meta, TikTok, UAC/ASA, Influencer/UGC spend, and a “test” bucket)
5. Targeting & Structure
- Meta: campaign/ad set structure, audiences (broad + interest + lookalikes placeholder), exclusions, creative diversification
- TikTok: targeting approach + Spark Ads/UGC usage notes
- Search (ASA/UAC): keyword themes + intent tiers + brand defense plan
6. Flighting Plan (week-by-week)
- Weekly focus, what to launch, what to pause, what to scale
7. Owned/Earned Activation
- Email/push onboarding sequence outline (7 messages total: title + purpose + trigger)
- Influencer plan: 3 tiers of creators, comp model options, briefing bullets
- Lightweight PR/community hooks (5 ideas)
8. Risks & Contingencies
- 8 risks with mitigations (e.g., CPM spikes, creative fatigue, low trial-to-paid)
9. Proposed Revisions to Prior Stage (if any; otherwise “None”)
10. Handoff to Analytics & Experimentation Lead
- What must be tracked (bullets)
- Required naming conventions (draft)
- Open Questions / Risks to Resolve (bullets)
11. Challenges / Counterpoints
- Challenge at least 2 channel assumptions and propose alternate mixes.
AGENT 5: Analytics & Experimentation Lead
Dependency: Must read Stages 1–4 files before starting.
Task: Set up KPIs, tracking, attribution, A/B test plans, and reporting cadences to optimize toward installs and subscriptions.
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/05_analytics_experimentation_plan.md
Required structure:
1. Inputs Used from Stages 1–4 (quote at least 3 specifics)
2. KPI Framework
- North Star metric
- Primary KPIs (install, trial start, trial-to-paid, CAC, ROAS, retention proxies)
- Guardrail metrics (refunds, churn early indicators, CPI ceiling)
- Provide target ranges for weeks 1–2 and weeks 5–6 (table)
3. Tracking & Instrumentation
- Event taxonomy (minimum 20 events) with:
- Event name
- Trigger definition
- Properties to log
- Why it matters
- Attribution approach and limitations (SKAdNetwork considerations, ATT prompt strategy notes)
4. Experimentation Roadmap (6 weeks)
- Minimum 12 experiments across creative, messaging, onboarding, pricing/trial, and channel structure
- For each experiment: hypothesis, variant A/B, primary metric, sample size heuristic, stop/scale criteria
5. A/B Testing Design Standards
- Randomization rules, test duration rules, multiple-comparisons caution, seasonality notes
6. Reporting & Cadence
- Daily dashboard spec (sections + metrics)
- Weekly growth review agenda (45 minutes) with required attendees and decisions
- Naming conventions: campaigns/ad sets/ads + UTM structure (explicit format examples)
7. Proposed Revisions to Prior Stage (if any; otherwise “None”)
8. Handoff to Final Synthesis
- “If we only measure 5 things…” list
- “Top 10 failure modes” list (bullets) + early warning signals
9. Challenges / Counterpoints
- Identify at least 3 analytics pitfalls and mitigation steps.
FINAL SYNTHESIS / REVIEW (Coordinator step — must happen after Agent 5)
Dependency: Must read all five stage files before starting.
Task: Produce a single integrated launch campaign dossier, resolve inconsistencies, and create an execution-ready checklist.
Deliverable file: outputs/agent_teams_demo/mobile_fitness_app_launch/06_final_campaign_dossier.md
Required structure and requirements:
1. One-Page Launch Brief (250–350 words)
- Who, what, why now, primary promise, proof, tone, and CTA.
2. Consistency Audit (table)
- Columns: Item, Where Defined, Is It Consistent?, Issue, Resolution
- Include at least 10 items (segments, promise, KPIs, channels, offers, creatives).
3. Integrated Plan (sectioned)
- Strategy (150–220 words)
- Messaging (bullet summary of final message architecture)
- Creative (top 6 concepts to produce first, with 1-line rationale each)
- Channels + Budget (choose scenario A and scenario B summary tables)
- Measurement (final KPI table + dashboard cadence)
4. 6-Week Execution Checklist
- Week-by-week checklist with owners (use agent roles as owners), dependencies, and “definition of done”
5. Open Questions to Resolve in Real Life (10–15 bullets)
6. Final Review: What We Would Cut If Time Is Short (prioritized list of 8 cuts)
7. Final Review: What We Would Double Down On If Early Signals Are Strong (prioritized list of 8 bets)
COLLABORATION ENFORCEMENT
- After each stage deliverable is written, append a short “Review Notes from Next Agent” section placeholder (3–5 bullets) that the next agent will fill in when they start. The next agent must actually fill it in by adding bullets under that placeholder in the prior file (edit-in-place) before producing their own file. This ensures real handoff collaboration.
- Each agent must explicitly call out at least 1 dependency they need satisfied by the previous stage and confirm it is satisfied (or document what is missing).
START NOW
- Execute Agent 1 first and write its deliverable.
- Then proceed sequentially, honoring all dependencies and the edit-in-place handoff rule.
- End with the Final Synthesis / Review deliverable.
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